At this point in spring and ready to enjoy what remains of it with our first walks, we are fully aware that summer trends have already been installed with a clear objective: to become the protagonists of our freshest outfits, among the that will highlight the thousand and one lives of lilac tones, the 2.0 version of the classic polka dots or the padded sandals with which Bottega Veneta has conquered us. Therefore, it is a good time to analyze in detail all the news in fashion and beauty that anticipates what will happen in the rest of the season. Solidarity donations, sustainable swimwear collections or the new sensation of the international catwalks are some of the headlines that you cannot miss.
Iris Law, daughter Jude Law, the next Kate Moss?
It is clear that being the daughter of one of the most famous ex-actor partners (Jude Law and Sadie Frost) in Hollywood helps, but Iris Law is making her own merits to carve out a niche in the fashionista sphere and become the new face of the most prestigious catwalks . That with only 20 years, she has already starred in one of Fendi campaigns leads us to think that she is not going wrong. But her bond with the elite does not end there, but her godmother is the most famous supermodel of recent times, Kate Moss, of whom, in addition, Iris was bridesmaid at her wedding with Jamie Hince. Represented by IMG Models, the same agency as Gigi and Bella Hadid, Elsa Hosk and even Gisele Bündchen, she makes him collect all the ballots to directly become the new promise of the industry. Will we be before the new Kate Moss?
Louis Vuitton returns to its roots
In the 1920s, Gaston Louis-Vuitton wrote: “Let’s make the street a happy place.” A century later, the artist Luckylefthand has made it happen by decorating the facade of the French firm’s headquarters in Paris. An incredible 280 square meter mural with 14 colorful, eye-catching and vibrant paintings has been his work. Under a minimalist aesthetic and a style inspired by the 60s and 70s, the painting has been created using only acrylic materials and including several hands, one of the artist’s most appreciated symbols. The objective? To transmit positivism and good vibes to the Pont Neuf neighborhood, so necessary at this time.
“I wanted to create this to offer Parisians a walk through the 14 windows, which evoke a summer vacation. The hands placed a meter and a half away are a nod to the situation we are going through,” explained the artist .
Africa’s beaches and vibrant colors bring summer closer to you
With the beaches of South Africa as a heavenly background, the latest Calzedonia campaign teleports us to the beach with just a glance at the bathroom trends they propose for this summer. Designs with prints and colors in keeping with the fascinating Cape Town landscape, which translates into gathered details, cut out swimsuits, tropical, ethnic, wild and floral prints, asymmetrical designs and striking mono colors. And as surely you have really wanted to try them all on after reading this, but we still have to wait a few days for the stores to open, you can go ahead of most and order them through their website.
Cindy Bruna is worth it too!
Cindy Bruna is one of the models most in demand on the catwalks, but it is also important to emphasize all of her work as an activist. Talking about the causes that matter, like racial inclusion in the fashion business or women’s rights, is one of her main goals. And if she participated in the first Le Défilé L ’Oréal Paris a few years ago, she now continues her mission from another angle: as a promoter of the message that this cosmetic firm defends that all women are worth it.
“I am delighted to be the new spokesperson for L’Oreal Paris because we are all worth it, although we do not always believe it. Fighting for our rights and our dreams we have the power to change our lives and also those of others,” says the model. in the signature statement.
Solidarity and fashion continue to strengthen ties
It is a fact that fashion and solidarity are two concepts that are phenomenally understood and are increasingly linked. For this reason, the purificación García handbag firm will donate 10% of all the sales of its accessories throughout 2020 to associations that support the care of the elderly. A unique and exceptional action, in a different year, with which it is intended to help the most disadvantaged groups by this situation and, above all, “transmit emotion and optimism”. Under the hashtag #PGOptimism, the brand will work until the end of the year with the aim of achieving a better world through the sale of its timeless and durable designs.