The sports fashion company Adidas and the renowned Puerto Rican singer and songwriter Bad Bunny have sealed a long-term collaboration, the result of which they will work together to launch a series of different products over the next few seasons. Pieces that will hit the market with the guarantee and quality typical of any Adidas item and with the creative appeal that the award-winning singer will know how to equip them with, thus becoming the first Latin artist to seal a collaboration on a global scale with the firm of sportswear and articles.
As the first sample of this long-term collaboration, Adidas is going on sale starting today, March 17, a first model of sneakers that can be purchased exclusively through its new “Confirmed” application in Europe and the United States. , in a list of selected establishments and through Uber Eats in Puerto Rico.
“I have always liked shoes since I was a child,” explains Bad Bunny himself through statements released from Adidas itself. “They were the essential detail of the style he wanted and the look he wanted to have depending on what he was going to do that day. I would go out with my friends and we would ask ourselves, what shoes are you going to wear today? ”, While at the same time“ we would talk about those shoes that we dream of having one day ”. A dream that the singer will now see fulfilled, in his multiple nuances, thanks to this association.
An ethically committed collaboration
In addition to the attraction that the different garments of this long-term collaboration between Bad Bunny and Adidas will generate among the singer’s followers and sports fashion lovers, the association also contemplates a marked ethical commitment. As a result, sneakers will be distributed among low-income communities throughout the time that this collaboration remains active.
“Giving back and rewarding has characterized Bad Bunny’s career, and each of his projects is linked to a humanitarian act,” they explain from the fashion and sports equipment firm. “Adidas and Bad Bunny are driven by a shared spirit of making a difference through community support,” they add; and in response to this responsibility, “they commit to distribute shoes to low-income communities that need them throughout the life of the collaboration.”
A pair of sneakers inspired by a cup of coffee
Under the name of “The First Café” and with a sale price of 160 euros, the shoes that go on sale today have been created from the silhouette of the Adidas Originals Forum Buckle Low model. Design that the Puerto Rican singer has used to light an attractive sneaker inspired by the “essential” cup of coffee that he needs to start his morning routine. A stimulating drink, characteristic of the mornings of many, and that we will see here take the shape of a sneaker through a silhouette made from high quality leather and suede overlays, decorated with a striking and original closing buckle, and all. in a warm color combination of coffee browns.
In the words of the singer himself, far from being just another piece of any wardrobe, sneakers are “something that defines you” and that “at the same time unites people”. “Ultimately, it’s what goes with you and adds style as you go down the path you choose to take.” And that is why today “I feel great about creating my own design”, and also being able to do it “with people with whom I share the same feeling.” “It feels amazing knowing that my next steps will be in my own shoes.”