Mango is pointing to the upward trend of the marketplace and from spring, the brand will sell the Intimissimi collections on its e-commerce platforms.
They say that new opportunities arise from crises, and there is no doubt that Mango is taking advantage of the Covid-19 hiatus to accelerate some business processes. Although last week it announced the aesthetic renovation of its stores, with a more Mediterranean accent, mixing craftsmanship and sustainability, today it announces that it will open its online channel to third-party brands, in order to expand its commercial offer in complementary product categories.
Alliance with Intimissimi
The first step, after the development work it has carried out to evolve its platforms, has been the signing of an agreement with the Italian brand Intimissimi, owned by the Calzedonia Group, to market a wide selection of garments from the collections of the lingerie firm through the Mango online channel. The objective of the agreement is to be able to offer the brand’s clients new products that cover all their needs. According to Mango’s Online and Client Director, Elena Carasso, “our goal is not to become a massive multi-brand marketplace, but to extend our commercial offer with brands that fit in with our positioning.” Initially, the agreement with Intimissimi will have a duration of 3 years and includes the launch of this service in 6 countries (Spain, the Netherlands, Germany, the United Kingdom, Portugal and France), with the aim of gradually expanding it to the rest of the markets where Mango sells through its online portal. Regarding the next steps to be followed by the company, Elena Carasso points out that “the technological ecosystem that has developed in recent months to be able to market the Intimissimi collections will allow us to integrate with new brands by accessing their own products and stocks. We will continue to analyze new opportunities that add value to our clients, being extremely careful with their fit with the Mango brand, which is one of our greatest assets ”.
Digital goal: 2021
In this way, the Spanish brand reinforces its digital commitment, with the aim of reaching 1,000 million euros in 2021. At the end of 2019, Mango’s online channel reached 564 million in turnover, which represented 24 percent of the total company sales.